since 1976
since 1976
With a steadfast delivery of fuel efficient, dependable and highly capable pick-up trucks, Isuzu Malaysia has solidified its No.2 position in the market following yet another quarter of robust Isuzu D-Max sales.
The increase in volume comes on the back of its best quarterly performance in Q1 this year leading to a half-year market share of 16 percent with 3,081 units sold to date. The Isuzu D-Max’s popularity was once again driven by a strong demand for the impressively-capable 1.9-litre models that offer brilliant driving performance, amazing fuel economy, versatility and comfort, accounting for more than 85.8 percent of sales.
Among the top sellers was the delectable 1.9-litre 4x4 Auto Premium that offers exceptional value for money from its impressive suite of comfort and advanced safety features. As one of the variants that achieved the amazing feat of entering the Malaysian Book of Records for the longest distance travelled in one tank of fuel, 1.9-litre 4x4 Auto Premium commanded an impressive18.6 percent of total sales.
“The results achieved this year reaffirms the trend we have observed since last year when pick-up truck enthusiasts and passenger car converts alike have discovered the benefits of owning and driving these highly capable Isuzu D-Max trucks. We hope to continue appealing our product benefits in the second half of the year while ensuring positive experiences for our customers,” said CEO of Isuzu Malaysia Tomoyuki Yamaguchi.
Currently, Isuzu Malaysia offers the widest selection of pick-up trucks in the market. There are nine Isuzu D-Max variants to choose from starting from the new 1.9-litre Low Ride 4x2 workhorse right up to the multi award-winning and over-achieving X-Terrain. The broad selection allows customers to select the ideal truck to satisfy their individual needs while enjoying one of the most efficient, dependable and versatile pick-up trucks on the market.
“Key efforts for the second half of the year will focus on improving the accessibility of our products by reaching out to potential customers beyond the perimeters of our outlets and offering them immersive experiences that highlight the key benefits of our products,” added Chief Operating Officer Kenichi Kudo.
For more on the line-up of award-winning Isuzu D-Max pick-up trucks or to find the nearest authorized Isuzu showroom, visit pickuptruck.isuzu.net.my or https://www.facebook.com/ISUZU.DMax.Malaysia/
